all marketsFrozen Soups & Broths
San Francisco · 2 grocers · Niche

the frozen soups & broths aisle

San Francisco's frozen soups & broths aisle is a niche shelf with only a handful of brands: 6 products from 1 brands across 2 grocers. bonafide provisions owns the most shelf — 100% of SKUs. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 57/100).

6
products
1
brands
$11.56
avg price
$11.09–$11.79
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the frozen soups & broths shelf.

bbonafide provisions
100% of shelf6 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
33%
Blood-Sugar Aware
17%
Gluten-Free
17%
Keto
17%
Low-Carb
17%
Weight Management
17%

Market structure

5
low
Brand competition
how many brands compete
15
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →