the frozen breakfast pockets and sandwiches aisle

San Francisco's frozen breakfast pockets and sandwiches aisle is a niche shelf with only a handful of brands: 1 products from 1 brands across 1 grocer. field roast owns the most shelf — 100% of SKUs. The shelf leans high-protein — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 43/100).