all marketsFresh Cut Flowers
San Francisco · 3 grocers · Contested

the fresh cut flowers aisle

San Francisco's fresh cut flowers aisle is a fragmented shelf spread across many brands: 18 products from 5 brands across 3 grocers. local owns the most shelf — 39% of SKUs. The shelf leans organic — 6% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

18
products
5
brands
$18.06
avg price
$12.07–$22.19
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the fresh cut flowers shelf.

llocal
39% of shelf7 SKUs
rrainwater ranch
11% of shelf2 SKUs
tthomas’
11% of shelf2 SKUs
ppajarosa
6% of shelf1 SKU
sspade & plow
6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/unit
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per unit (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
18
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →