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San Francisco · 3 grocers · Niche

the creams aisle

San Francisco's creams aisle is a niche shelf with only a handful of brands: 10 products from 4 brands across 3 grocers. clover farms owns the most shelf — 40% of SKUs, ahead of isigny ste mère. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 75/100).

10
products
4
brands
$8.25
avg price
$6.86–$9.09
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the creams shelf.

clover farms
40% of shelf4 SKUs
isigny ste mère
30% of shelf3 SKUs
clover sonoma
20% of shelf2 SKUs
eel mexicano
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
28
low
Variety of offers
how differentiated the shelf is
30
low
Top-brand grip
how much a few brands dominate
75
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →