San Francisco · 2 grocers · Niche
the coconut milk aisle
San Francisco's coconut milk aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 2 grocers. so delicious owns the most shelf — 57% of SKUs, ahead of califia farms. The shelf leans dairy-free — 86% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).
7
products
4
brands
$6.19
avg price
$5.49–$7.79
typical range
More in Canned & Jarred
Who owns the shelf
brands by share of the coconut milk shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
86%
Organic
86%
Plant-Based
86%
Vegetarian
86%
Minimally Processed
43%
Paleo
29%
Gluten-Free
29%
Seed-Oil-Free
14%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.