Which chocolate covered dried fruit brand owns the most shelf in San Francisco?

mavuno harvest, with 23% of the shelf across 6 brands total.

How is the chocolate covered dried fruit shelf positioned in San Francisco?

31% of products lead with "Plant-Based", followed by Vegetarian (31%). Store brands hold 0% of the shelf.

Is there whitespace for a new chocolate covered dried fruit brand in San Francisco?

Contested — opportunity scores 52/100 across 6 brands and 3 grocers.

aislewho's winning the shelf

all markets›Chocolate Snacks›Chocolate Covered Dried Fruit

San Francisco · 3 grocers · Contested

the chocolate covered dried fruit aisle

San Francisco's chocolate covered dried fruit aisle is a fragmented shelf spread across many brands: 13 products from 6 brands across 3 grocers. mavuno harvest owns the most shelf — 23% of SKUs, ahead of dick taylor craft chocolate. The shelf leans plant-based — 31% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 52/100).

products

brands

$13.96

avg price

$6.49–$21.79

typical range

More in Chocolate Snacks

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Who owns the shelf

brands by share of the chocolate covered dried fruit shelf.

mavuno harvest

23% of shelf3 SKUs

ddick taylor craft chocolate

15% of shelf2 SKUs

15% of shelf2 SKUs

15% of shelf2 SKUs

8% of shelf1 SKU

8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based

31%

Vegetarian

31%

Gluten-Free

15%

Organic

15%

Vegan

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →