all marketsChili Peppers
San Francisco · 3 grocers · Niche

the chili peppers aisle

San Francisco's chili peppers aisle is a niche shelf with only a handful of brands: 5 products from 1 brands across 3 grocers. The shelf leans organic — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 27/100).

5
products
1
brands
$5.18
avg price
$2.42–$7.79
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the chili peppers shelf.

ddel cabo
40% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
40%

Market structure

5
low
Brand competition
how many brands compete
9
low
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
27
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →