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San Francisco · 1 grocers · Niche

the canary melons aisle

San Francisco's canary melons aisle is a niche shelf with only a handful of brands: 2 products from 1 brands across 1 grocer. cal-organic owns the most shelf — 50% of SKUs. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 37/100).

2
products
1
brands
$7.02
avg price
$7.02–$7.02
typical range

More in Melons

Who owns the shelf

brands by share of the canary melons shelf.

cal-organic
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%

Market structure

5
low
Brand competition
how many brands compete
4
low
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
37
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →