the boxed pasta meals & sides aisle
San Francisco's boxed pasta meals & sides aisle is a niche shelf with only a handful of brands: 45 products from 4 brands across 3 grocers. annie's owns the most shelf — 64% of SKUs, ahead of goodles. Store brands hold 2%. The shelf leans low sugar — 22% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).
More in Prepared Foods
Who owns the shelf
brands by share of the boxed pasta meals & sides shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 2% · scores 0–100.