San Francisco · 3 grocers · Contested
the boxed grain meal & sides aisle
San Francisco's boxed grain meal & sides aisle is a competitive shelf with clear leaders: 38 products from 9 brands across 3 grocers. near east owns the most shelf — 37% of SKUs, ahead of yumbini. The shelf leans plant-based — 47% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).
38
products
9
brands
$4.90
avg price
$3.29–$5.99
typical range
More in Prepared Foods
Who owns the shelf
brands by share of the boxed grain meal & sides shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
47%
Vegetarian
45%
Organic
21%
Gluten-Free
16%
Vegan
13%
Weight Management
5%
Low sugar
3%
Seed-Oil-Free
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.