San Francisco · 3 grocers · Niche
the asparagus aisle
San Francisco's asparagus aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. cal-organic owns the most shelf — 43% of SKUs. The shelf leans organic — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 44/100).
7
products
2
brands
$10.60
avg price
$6.69–$12.89
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the asparagus shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
14%
Market structure
11
lowBrand competition
how many brands compete
11
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
44
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.