tom's of maine
Tom's of Maine is a manufacturer of natural personal care products, founded in 1970 in Kennebunk, Maine. The brand is committed to sustainability and uses naturally sourced ingredients in its offerings, which include toothpaste, deodorant, and body wash.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~23% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Tom'S Of Maine (full bar = 100% of the shelf), grouped by department.
The lineup
every Tom'S Of Maine product in stock, cheapest first.
