Which adult toothpaste brand owns the most shelf in San Francisco?

tom's of maine, with 24% of the shelf across 11 brands total.

How is the adult toothpaste shelf positioned in San Francisco?

19% of products lead with "Dairy-Free", followed by Gluten-Free (19%). Store brands hold 0% of the shelf.

Is there whitespace for a new adult toothpaste brand in San Francisco?

Contested — opportunity scores 67/100 across 11 brands and 3 grocers.

aislewho's winning the shelf

all markets›Toothpaste›Adult Toothpaste

San Francisco · 3 grocers · Contested

the adult toothpaste aisle

San Francisco's adult toothpaste aisle is a fragmented shelf spread across many brands: 37 products from 11 brands across 3 grocers. tom's of maine owns the most shelf — 24% of SKUs, ahead of davids premium toothpaste. The shelf leans dairy-free — 19% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

products

brands

$9.82

avg price

$4.73–$14.90

typical range

Who owns the shelf

brands by share of the adult toothpaste shelf.

tom's of maine

24% of shelf9 SKUs

ddavids premium toothpaste

19% of shelf7 SKUs

11% of shelf4 SKUs

11% of shelf4 SKUs

11% of shelf4 SKUs

8% of shelf3 SKUs

5% of shelf2 SKUs

3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

19%

Gluten-Free

19%

Seed-Oil-Free

19%

Vegan

19%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →