the oral wash & mouthwash aisle
San Francisco's oral wash & mouthwash aisle is a niche shelf with only a handful of brands: 11 products from 4 brands across 3 grocers. tom's of maine owns the most shelf — 64% of SKUs, ahead of essential oxygen. The shelf leans dairy-free — 36% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
More in Oral Care
Who owns the shelf
brands by share of the oral wash & mouthwash shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.