San Francisco · 2 grocers · Leader-led
the dental floss & picks aisle
San Francisco's dental floss & picks aisle is a competitive shelf with clear leaders: 11 products from 5 brands across 2 grocers. dr tung's owns the most shelf — 36% of SKUs, ahead of the humble co.. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 68/100).
11
products
5
brands
$6.12
avg price
$3.19–$9.75
typical range
More in Oral Care
Who owns the shelf
brands by share of the dental floss & picks shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.