big spoon roasters
Big Spoon Roasters is an artisan food company based in Hillsborough, North Carolina, known for its handcrafted nut butters and snack bars. Founded in 2011, the brand emphasizes ethical sourcing and sustainability, offering innovative flavors and products, including a unique peanut butter for dogs.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~14% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Big Spoon Roasters (full bar = 100% of the shelf), grouped by department.
The lineup
every Big Spoon Roasters product in stock, cheapest first.
