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San Francisco · 3 grocers · Greenfield

the other sauces aisle

San Francisco's other sauces aisle is a fragmented shelf spread across many brands: 33 products from 14 brands across 3 grocers. muso from japan owns the most shelf — 18% of SKUs, ahead of dandy sauce company. The shelf leans plant-based — 24% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 71/100).

33
products
14
brands
$13.55
avg price
$8.70–$17.49
typical range

More in Sauces

Who owns the shelf

brands by share of the other sauces shelf.

mmuso from japan
18% of shelf6 SKUs
ddandy sauce company
15% of shelf5 SKUs
kkitiya thai eats
9% of shelf3 SKUs
bbone suckin' sauce
9% of shelf3 SKUs
ssuperlova!
6% of shelf2 SKUs
cciao pappy
6% of shelf2 SKUs
mmarini's
6% of shelf2 SKUs
oobour
6% of shelf2 SKUs
oomnivore
6% of shelf2 SKUs
ssuehiro
6% of shelf2 SKUs
jjeesauce
3% of shelf1 SKU
ddarbo
3% of shelf1 SKU
ggardel's
3% of shelf1 SKU
oo'food
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
24%
Vegetarian
21%
Vegan
9%
Gluten-Free
6%
Organic
3%
Weight Management
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

54
med
Brand competition
how many brands compete
59
med
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →