all marketsSaucesChili Sauces
San Francisco · 3 grocers · Contested

the chili sauces aisle

San Francisco's chili sauces aisle is a fragmented shelf spread across many brands: 30 products from 15 brands across 3 grocers. mama teavs owns the most shelf — 13% of SKUs, ahead of los roast. The shelf leans plant-based — 37% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).

30
products
15
brands
$12.18
avg price
$6.09–$19.69
typical range

More in Sauces

Who owns the shelf

brands by share of the chili sauces shelf.

mmama teavs
13% of shelf4 SKUs
llos roast
13% of shelf4 SKUs
ffly by jing
10% of shelf3 SKUs
yyellowbird
7% of shelf2 SKUs
aazalina's
7% of shelf2 SKUs
kkitchen garden farm
7% of shelf2 SKUs
mmama ji's
7% of shelf2 SKUs
mmuso from japan
7% of shelf2 SKUs
ttuttocalabria
7% of shelf2 SKUs
aaji pepper sauce
7% of shelf2 SKUs
ssalsas 4 all seasons
3% of shelf1 SKU
hhuy fong foods
3% of shelf1 SKU
ssky valley
3% of shelf1 SKU
ggrama's
3% of shelf1 SKU
wwildbrine
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
37%
Vegetarian
33%
Gluten-Free
17%
Vegan
10%
Paleo
3%
Minimally Processed
3%
Organic
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

57
med
Brand competition
how many brands compete
68
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →