aisle
all markets›Sauces›Aioli
San Francisco · 2 grocers · Niche

the aioli aisle

San Francisco's aioli aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 2 grocers. graza owns the most shelf — 43% of SKUs, ahead of obour. The shelf leans dairy-free — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 48/100).

7
products
2
brands
$10.96
avg price
$6.59–$14.19
typical range

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Who owns the shelf

brands by share of the aioli shelf.

graza
43% of shelf3 SKUs
oobour
29% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
14%
Gluten-Free
14%
Low sugar
14%
Not vegan
14%
Seed-Oil-Free
14%

Market structure

11
low
Brand competition
how many brands compete
55
med
Variety of offers
how differentiated the shelf is
27
low
Top-brand grip
how much a few brands dominate
48
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →