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San Francisco · 3 grocers · Niche

the curry paste aisle

San Francisco's curry paste aisle is a niche shelf with only a handful of brands: 7 products from 1 brands across 3 grocers. thai kitchen owns the most shelf — 100% of SKUs. The shelf leans plant-based — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).

7
products
1
brands
$7.73
avg price
$7.49–$8.17
typical range

More in Sauces

Who owns the shelf

brands by share of the curry paste shelf.

tthai kitchen
100% of shelf7 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
29%
Gluten-Free
29%
Vegan
29%
Vegetarian
29%
Seed-Oil-Free
14%
Low calorie
14%
Dairy-Free
14%

Market structure

5
low
Brand competition
how many brands compete
24
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
50
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →