San Francisco · 3 grocers · Contested
the alfredo sauce aisle
San Francisco's alfredo sauce aisle is a competitive shelf with clear leaders: 14 products from 5 brands across 3 grocers. carbone owns the most shelf — 29% of SKUs, ahead of sonoma gourmet. The shelf leans gluten-free — 36% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).
14
products
5
brands
$11.47
avg price
$9.79–$13.69
typical range
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Who owns the shelf
brands by share of the alfredo sauce shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
36%
Low-Carb
29%
Weight Management
29%
Low sugar
21%
Seed-Oil-Free
21%
Keto
14%
Not vegan
14%
Blood-Sugar Aware
14%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.