aisle
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San Francisco · 3 grocers · Contested

the honey aisle

San Francisco's honey aisle is a fragmented shelf spread across many brands: 69 products from 27 brands across 3 grocers. bay area bee company owns the most shelf — 12% of SKUs, ahead of lover's lane farm. Store brands hold 3%. The shelf leans organic — 10% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 71/100).

69
products
27
brands
$14.51
avg price
$3.89–$26.17
typical range

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Who owns the shelf

brands by share of the honey shelf.

bbay area bee company
12% of shelf8 SKUs
llover's lane farm
10% of shelf7 SKUs
llocal hive
10% of shelf7 SKUs
mmike's hot honey
6% of shelf4 SKUs
ccole’s
4% of shelf3 SKUs
ffield day
4% of shelf3 SKUs
cadia
4% of shelf3 SKUs
gglorybee
4% of shelf3 SKUs
bbernardini
3% of shelf2 SKUs
mmelora
3% of shelf2 SKUs
ggefen
3% of shelf2 SKUs
gus'sPL
3% of shelf2 SKUs
iisland of the moon
3% of shelf2 SKUs
wwild mountain
3% of shelf2 SKUs
cchico honey company
3% of shelf2 SKUs
nnate's
3% of shelf2 SKUs
rreally raw honey
3% of shelf2 SKUs
ttemecula valley honey co.
3% of shelf2 SKUs
ttrue gold honey
3% of shelf2 SKUs
wwhat the flan!
3% of shelf2 SKUs
rregalis
1% of shelf1 SKU
mmanukora
1% of shelf1 SKU
rrigoni di asiago
1% of shelf1 SKU
iisland of the moon apiaries
1% of shelf1 SKU
wwai meli
1% of shelf1 SKU
oorganic hive
1% of shelf1 SKU
cclif family
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
10%
Gluten-Free
6%
Blood-Sugar Aware
1%
Keto
1%
Low-Carb
1%
Weight Management
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)4 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

78
high
Brand competition
how many brands compete
61
med
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →