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San Francisco · 3 grocers · Contested

the canned anchovies aisle

San Francisco's canned anchovies aisle is a fragmented shelf spread across many brands: 29 products from 8 brands across 3 grocers. agostino recca owns the most shelf — 24% of SKUs, ahead of conservas ortiz. The shelf leans dairy-free — 45% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).

29
products
8
brands
$11.17
avg price
$3.69–$19.79
typical range

More in Canned Seafood

Who owns the shelf

brands by share of the canned anchovies shelf.

aagostino recca
24% of shelf7 SKUs
cconservas ortiz
17% of shelf5 SKUs
ttalatta
17% of shelf5 SKUs
patagonia provisions
14% of shelf4 SKUs
lles mouettes d’arvor
7% of shelf2 SKUs
mmatiz
7% of shelf2 SKUs
rustichella d'abruzzo
7% of shelf2 SKUs
fishwife
7% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
45%
Gluten-Free
45%
Low sugar
14%
Low calorie
10%
Not vegan
10%
High-Protein
7%
Muscle & Performance
7%
Seed-Oil-Free
7%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

36
med
Brand competition
how many brands compete
76
high
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →