San Francisco · 3 grocers · Contested
the canned tuna aisle
San Francisco's canned tuna aisle is a fragmented shelf spread across many brands: 65 products from 13 brands across 3 grocers. wild planet owns the most shelf — 25% of SKUs, ahead of fishwife. The shelf leans dairy-free — 51% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
65
products
13
brands
$8.29
avg price
$2.79–$16.66
typical range
More in Canned Seafood
Who owns the shelf
brands by share of the canned tuna shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
51%
Gluten-Free
51%
Weight Management
9%
High-Protein
8%
Not vegan
8%
Seed-Oil-Free
8%
Low sugar
8%
Blood-Sugar Aware
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
51
medBrand competition
how many brands compete
84
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.