San Francisco · 3 grocers · Contested
the canned sardines aisle
San Francisco's canned sardines aisle is a competitive shelf with clear leaders: 30 products from 8 brands across 3 grocers. matiz owns the most shelf — 30% of SKUs, ahead of patagonia provisions. The shelf leans dairy-free — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).
30
products
8
brands
$10.14
avg price
$2.79–$23.37
typical range
More in Canned Seafood
Who owns the shelf
brands by share of the canned sardines shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
40%
Gluten-Free
40%
Keto-friendly
13%
Low sugar
13%
Not vegan
13%
Seed-Oil-Free
13%
High-Protein
13%
Minimally Processed
10%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
88
highVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.