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San Francisco · 3 grocers · Niche

the canned salmon aisle

San Francisco's canned salmon aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. fishwife owns the most shelf — 56% of SKUs, ahead of minnow. The shelf leans dairy-free — 44% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).

9
products
3
brands
$17.42
avg price
$10.54–$20.69
typical range

More in Canned Seafood

Who owns the shelf

brands by share of the canned salmon shelf.

fishwife
56% of shelf5 SKUs
mminnow
22% of shelf2 SKUs
wild planet
22% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
44%
Gluten-Free
44%
High-Protein
11%
Low sugar
11%
Not vegan
11%

Market structure

15
low
Brand competition
how many brands compete
46
med
Variety of offers
how differentiated the shelf is
41
med
Top-brand grip
how much a few brands dominate
69
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →