San Francisco · 3 grocers · Leader-led
the other canned seafood aisle
San Francisco's other canned seafood aisle is a competitive shelf with clear leaders: 20 products from 5 brands across 3 grocers. fishwife owns the most shelf — 45% of SKUs, ahead of matiz. The shelf leans dairy-free — 50% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 60/100).
20
products
5
brands
$16.56
avg price
$6.69–$30.30
typical range
More in Canned Seafood
Who owns the shelf
brands by share of the other canned seafood shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
50%
Gluten-Free
50%
Low sugar
10%
Minimally Processed
10%
High-Protein
10%
Seed-Oil-Free
10%
Not vegan
5%
Nut-Free
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.