the cakes aisle
San Francisco's cakes aisle is a fragmented shelf spread across many brands: 61 products from 15 brands across 3 grocers. bi-rite market owns the most shelf — 30% of SKUs, ahead of lundberg family farms. Store brands hold 36%. The shelf leans nut-free — 13% of SKUs carry that claim. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 59/100).
Zoom in
this aisle breaks into 6 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the cakes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 36% · scores 0–100.