San Francisco · 3 grocers · Contested
the cupcakes aisle
San Francisco's cupcakes aisle is a competitive shelf with clear leaders: 17 products from 8 brands across 3 grocers. just desserts owns the most shelf — 29% of SKUs, ahead of rubicon. Store brands hold 24%. The shelf leans nut-free — 35% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
17
products
8
brands
$7.72
avg price
$4.49–$13.91
typical range
More in Cakes
Who owns the shelf
brands by share of the cupcakes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Nut-Free
35%
Peanut-Free
24%
Heart Health
18%
Plant-Based
12%
Vegan
12%
Vegetarian
12%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 24% · scores 0–100.