the standard frosted cakes aisle
San Francisco's standard frosted cakes aisle is a competitive shelf with clear leaders: 14 products from 7 brands across 3 grocers. bi-rite market owns the most shelf — 43% of SKUs, ahead of just desserts. Store brands hold 50%. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 68/100).
More in Cakes
Who owns the shelf
brands by share of the standard frosted cakes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 50% · scores 0–100.