zuke's
Zuke's is a natural dog treat brand founded in 1995 in Durango, Colorado, focusing on nutrient-rich products made from high-quality meats, fruits, and vegetables. The brand avoids corn, wheat, soy, and artificial additives, ensuring a wholesome treat for dogs.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 9 aisles. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 59% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Zuke'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Zuke'S product in stock, cheapest first.
