Which prepared salads brand owns the most shelf in San Francisco?

bi-rite market, with 37% of the shelf across 10 brands total.

How is the prepared salads shelf positioned in San Francisco?

5% of products lead with "Organic", followed by Minimally Processed (3%). Store brands hold 71% of the shelf.

Is there whitespace for a new prepared salads brand in San Francisco?

Own-brand led — opportunity scores 59/100 across 10 brands and 3 grocers.

aislewho's winning the shelf

all markets›Prepared Salads

San Francisco · 3 grocers · Own-brand led

the prepared salads aisle

San Francisco's prepared salads aisle is a competitive shelf with clear leaders: 98 products from 10 brands across 3 grocers. bi-rite market owns the most shelf — 37% of SKUs, ahead of gus's. Store brands hold 71%. The shelf leans organic — 5% of SKUs carry that claim. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 59/100).

products

brands

$12.02

avg price

$5.92–$18.12

typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Other Prepared Deli Salads · 29 Prepared Leafy Salads · 25 Chicken Salad · 9 Potato Salad · 4

Who owns the shelf

brands by share of the prepared salads shelf.

37% of shelf36 SKUs

18% of shelf18 SKUs

16% of shelf16 SKUs

6% of shelf6 SKUs

5% of shelf5 SKUs

2% of shelf2 SKUs

2% of shelf2 SKUs

2% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

Minimally Processed

Plant-Based

Vegetarian

Vegan

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 71% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →