the humble co.
The Humble Co. is a Swedish brand founded in 2013 that specializes in eco-friendly oral care products. With a focus on sustainability, the company offers alternatives to traditional oral care items, such as bamboo toothbrushes and natural toothpaste.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~22% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 20% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are The Humble Co. (full bar = 100% of the shelf), grouped by department.
The lineup
every The Humble Co. product in stock, cheapest first.
