zoup!
Zoup! is a specialty food brand known for its premium broths and soups, originating from its fast-casual restaurant chain, Zoup! Eatery. The brand focuses on high-quality, flavorful products made from carefully sourced ingredients, including free-range chicken and grass-fed beef, and is committed to providing restaurant-quality options for home kitchens.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~9% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 57% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Zoup! (full bar = 100% of the shelf), grouped by department.
The lineup
every Zoup! product in stock, cheapest first.
