Which broths & stocks brand owns the most shelf in San Francisco?

better than bouillon, with 33% of the shelf across 9 brands total.

How is the broths & stocks shelf positioned in San Francisco?

33% of products lead with "Vegetarian", followed by Plant-Based (33%). Store brands hold 0% of the shelf.

Is there whitespace for a new broths & stocks brand in San Francisco?

Contested — opportunity scores 67/100 across 9 brands and 3 grocers.

aislewho's winning the shelf

all markets›Broths & Stocks

San Francisco · 3 grocers · Contested

the broths & stocks aisle

San Francisco's broths & stocks aisle is a competitive shelf with clear leaders: 46 products from 9 brands across 3 grocers. better than bouillon owns the most shelf — 33% of SKUs, ahead of pacific foods. The shelf leans vegetarian — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

products

brands

$7.11

avg price

$2.79–$11.62

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Boullions · 11 Vegetable Broth · 11 Beef Broth · 4

Who owns the shelf

brands by share of the broths & stocks shelf.

33% of shelf15 SKUs

26% of shelf12 SKUs

9% of shelf4 SKUs

9% of shelf4 SKUs

9% of shelf4 SKUs

7% of shelf3 SKUs

4% of shelf2 SKUs

2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

33%

Plant-Based

33%

Organic

30%

Gluten-Free

17%

Vegan

15%

Heart Health

Low-Carb

Weight Management

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)5 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →