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Organic Valley® logo
brand

organic valley®

Organic Valley is the largest farmer-owned organic cooperative in North America, specializing in a wide range of organic food products. Founded in 1988 in La Farge, Wisconsin, the cooperative sources its products from approximately 1,500 small family farms across the United States, ensuring adherence to sustainable and organic farming practices.

73
brand power
17
products
6
aisles
4
grocers
$8.49
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
73
brand power / 100
Distribution · 30% of score100/100

carried in 4 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score76/100

17 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score63/100

spans 6 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score47/100

~12% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only40/100

priced above 40% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Organic Valley® (full bar = 100% of the shelf), grouped by department.

Dairy & Eggs17 SKUs · 6 aisles
Butter & Margarine
43% of shelf1 SKU
Milk
10% of shelf3 SKUs
Cream
9% of shelf1 SKU
Eggs
4% of shelf1 SKU
Cheese
3% of shelf9 SKUs
Milk & Cream
3% of shelf2 SKUs

The lineup

every Organic Valley® product in stock, cheapest first.

Sold at