San Francisco · 3 grocers · Niche
the butter & margarine aisle
San Francisco's butter & margarine aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 3 grocers. ancient organics owns the most shelf — 43% of SKUs, ahead of organic valley®. The shelf leans dairy-free — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
7
products
3
brands
$15.70
avg price
$11.09–$21.79
typical range
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the butter & margarine shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
29%
Organic
14%
Market structure
15
lowBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.