nature's path
Nature's Path is a Canadian, family-owned company that specializes in organic breakfast and snack foods. Founded in 1985 by Arran and Ratana Stephens, the company is committed to sustainability and organic farming, managing over 5,600 acres of organic farmland. Their product line includes cereals, granola, oatmeal, and more, all produced with a focus on environmental sustainability.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
40 products in the catalog. how deep the product line is (saturating).
spans 5 aisles. how many aisles the brand plays in (saturating).
~33% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 28% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Nature'S Path (full bar = 100% of the shelf), grouped by department.
The lineup
every Nature'S Path product in stock, cheapest first.
