mitica
Mitica is a specialty food brand established in 2003 by Forever Cheese, focusing on premium Mediterranean products. The brand offers a curated selection of cheeses, meats, and accompaniments sourced from traditional producers in Italy, Spain, Portugal, and Croatia.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 7 aisles. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 78% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Mitica (full bar = 100% of the shelf), grouped by department.
The lineup
every Mitica product in stock, cheapest first.
