häagen-dazs
Häagen-Dazs is a renowned American ice cream brand established in 1960, known for its super-premium ice cream made with high butterfat content and no artificial ingredients. The brand emphasizes quality sourcing, using ingredients like Belgian chocolate and Madagascar vanilla, and is committed to sustainability in its packaging.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are HäAgen-Dazs (full bar = 100% of the shelf), grouped by department.
The lineup
every HäAgen-Dazs product in stock, cheapest first.
