aisle
all markets›Ice Cream›Ice Cream Tubs
San Francisco · 4 grocers · Contested

the ice cream tubs aisle

San Francisco's ice cream tubs aisle is a fragmented shelf spread across many brands: 207 products from 20 brands across 4 grocers. bi-rite market owns the most shelf — 23% of SKUs, ahead of straus family creamery. Store brands hold 23%. The shelf leans gluten-free — 14% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).

207
products
20
brands
$11.13
avg price
$5.48–$16.78
typical range

More in Ice Cream

Ice Cream Sandwiches · 23Gelato · 20Ice Cream Bars · 3Ice Creams · 3Ice Cream Cones · 2Ice Cream Sundae Cones · 2

Who owns the shelf

brands by share of the ice cream tubs shelf.

bi-rite marketPL
23% of shelf48 SKUs
straus family creamery
15% of shelf31 SKUs
humphry slocombe
9% of shelf19 SKUs
jeni's ice cream
9% of shelf18 SKUs
tillamook
7% of shelf15 SKUs
hhäagen-dazs
5% of shelf11 SKUs
vvan leeuwen
4% of shelf9 SKUs
bben & jerry's
4% of shelf8 SKUs
aalec's ice cream
3% of shelf7 SKUs
oatly
3% of shelf7 SKUs
mmarianne's ice cream
3% of shelf6 SKUs
mmcconnell’s
2% of shelf5 SKUs
ttara's
2% of shelf5 SKUs
so delicious
2% of shelf4 SKUs
jjack & remi
2% of shelf4 SKUs
iice cream for bears
2% of shelf4 SKUs
ccosmic bliss
1% of shelf3 SKUs
kketo foods
1% of shelf1 SKU
sscoops on tap
1% of shelf1 SKU
pprotein pints
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
14%
Organic
10%
Plant-Based
6%
Vegetarian
6%
Vegan
5%
Dairy-Free
4%
Not vegan
3%
Seed-Oil-Free
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)5 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

67
high
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 23% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →