alter eco
Alter Eco is a food company dedicated to organic, fair trade, and sustainable products, with a primary focus on chocolate. Founded in France in 1998 and now headquartered in San Francisco, the brand emphasizes ethical sourcing and supports small-scale farmers through direct collaboration.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 2 of 3 San Francisco grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 67% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Alter Eco (full bar = 100% of the shelf), grouped by department.
The lineup
every Alter Eco product in stock, cheapest first.
