Bi-Rite Market · this store only

the chips aisle at Bi-Rite Market

Bi-Rite Market carries 83 chips products from 21 brands, led by torres (10% of its shelf).

83
products
21
brands
$6.53
avg price
58/100
launch whitespace

Who owns Bi-Rite Market’s shelf

brands by share of Bi-Rite Market’s chips shelf.

Positioning at Bi-Rite Market

share of shelf × price, at this store.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

On Bi-Rite Market’s chips shelf

a product from each of Bi-Rite Market’s chips brands — the range it stocks, priciest first.