kettle brand
Kettle Brand is a renowned American snack food company that specializes in kettle-cooked potato chips, known for their bold flavors and crunchy texture. Founded in 1978 in Salem, Oregon, the brand prioritizes authenticity and environmental care by using all-natural and Non-GMO ingredients.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 4 of 3 San Francisco grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~12% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Kettle Brand (full bar = 100% of the shelf), grouped by department.
The lineup
every Kettle Brand product in stock, cheapest first.
