Path vs Mineragua · Bay Area shelf head-to-head
Path and Mineragua, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mineragua is in more Bay Area grocersPath sits further up the premium end
Path
Mineragua
17
brand power
18
4
products
3
2
categories
1
3
grocers
7
15.4¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Path▭ Mineragua
Distribution · 30% of score13·29
M
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Path
only Mineragua
no top category Path doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Path · 0
no exclusive doors — everywhere Path is, Mineragua is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Path · Mineragua