San Francisco · 4 grocers · Contested
the vegetable chips aisle
San Francisco's vegetable chips aisle is a fragmented shelf spread across many brands: 49 products from 14 brands across 4 grocers. the daily crave owns the most shelf — 18% of SKUs, ahead of harvest snaps. The shelf leans gluten-free — 29% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
49
products
14
brands
$5.93
avg price
$1.69–$11.17
typical range
More in Chips
Who owns the shelf
brands by share of the vegetable chips shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
29%
Plant-Based
29%
Vegetarian
27%
Vegan
20%
Heart Health
14%
Dairy-Free
10%
Minimally Processed
8%
Paleo
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
54
medBrand competition
how many brands compete
82
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.