San Francisco · 3 grocers · Niche
the grain chips aisle
San Francisco's grain chips aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 3 grocers. sun chips owns the most shelf — 57% of SKUs, ahead of the daily crave. The shelf leans gluten-free — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 64/100).
7
products
3
brands
$5.85
avg price
$5.59–$6.49
typical range
More in Chips
Who owns the shelf
brands by share of the grain chips shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
29%
Heart Health
14%
Plant-Based
14%
Vegan
14%
Vegetarian
14%
Market structure
15
lowBrand competition
how many brands compete
31
lowVariety of offers
how differentiated the shelf is
43
medTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.