Which bagel and pita chips brand owns the most shelf in San Francisco?

stacy's, with 62% of the shelf across 6 brands total.

How is the bagel and pita chips shelf positioned in San Francisco?

14% of products lead with "Low sugar", followed by Vegan (10%). Store brands hold 0% of the shelf.

Is there whitespace for a new bagel and pita chips brand in San Francisco?

Leader-led — opportunity scores 62/100 across 6 brands and 4 grocers.

aislewho's winning the shelf

all markets›Chips›Bagel and Pita Chips

San Francisco · 4 grocers · Leader-led

the bagel and pita chips aisle

San Francisco's bagel and pita chips aisle is a competitive shelf with clear leaders: 29 products from 6 brands across 4 grocers. stacy's owns the most shelf — 62% of SKUs, ahead of baba small batch. The shelf leans low sugar — 14% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 62/100).

products

brands

$6.86

avg price

$3.89–$11.71

typical range

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Who owns the shelf

brands by share of the bagel and pita chips shelf.

62% of shelf18 SKUs

10% of shelf3 SKUs

7% of shelf2 SKUs

7% of shelf2 SKUs

7% of shelf2 SKUs

3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Low sugar

14%

Vegan

10%

Dairy-Free

10%

Vegetarian

Plant-Based

Minimally Processed

Heart Health

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →