San Francisco's packaged biscuits aisle is a niche shelf with only a handful of brands: 10 products from 4 brands across 3 grocers. pocky owns the most shelf — 40% of SKUs, ahead of effie's homemade. The shelf leans heart health — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
brands by share of the packaged biscuits shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.