the oatmeal raisin cookies aisle
San Francisco's oatmeal raisin cookies aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 2 grocers. bi-rite market owns the most shelf — 33% of SKUs, ahead of fat cat bakery. Store brands hold 33%. The shelf leans dairy-free — 17% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).
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Who owns the shelf
brands by share of the oatmeal raisin cookies shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 33% · scores 0–100.